Czech Direct Selling Association

Czech Direct Selling Association

Founded in 1993 as the Czech National Direct Selling Association (ČNSPP), the organisation was transformed in 2014 to an association of legal entities called the Czech Direct Selling Association (AOP).

Ten direct selling companies are associated in the Association. All of the members of AOP distribute high quality products, adhere to the highest direct selling ethical standards and are required to affirm the Code of Conduct as a condition of admission and permanent membership.

Shortly after its founding, the AOP became a member of the European Direct Selling Association (SELDIA) located in Brussels and the World Federation of Direct Selling Associations (WFDSA) based in Washington, D.C., USA. The AOP’s accession into these organisations strengthened its influence and importance, improved access to information and significantly raised the prestige of direct selling.


The AOP is also a member of the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic (AMSP ČR) and the Czech Confederation of Commerce and Tourism (SOCR ČR).

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