About us

Since 1993 the Czech Direct Selling Association (AOP) has been the main representative of direct selling in the Czech Republic. 


Our Vision

We strive to make direct selling universally recognised and respected as one of the best methods of selling goods and services to customers.



The AOP’s key goals include setting clear rules for direct selling, defending these rules, checking AOP members’ and potential members’ compliance with these rules, and implementing related consumer protection against unfair business practices.

We advocate the highest ethical standards and customer services in direct selling at all levels of our work.